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Hello!
I'm Sheema,
a Product Researcher based in Canada

About Me
I am a Canada-based Product researcher. With a background in psychology and over 13 years of experience in consumer behaviour and people centered design, I blend psychological insights with business acumen to drive impactful, user-centric solutions.
Before transitioning to Product research & design, I worked as a psychologist conducting research and providing therapy in healthcare and rehabilitation settings. My experience included working with cancer patients, children and adolescents with special needs, and geriatric patients.
Currently:
Lead Researcher at Gelato
Psychology led product design, research, innovation and everything in between
Projects I've worked on

















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13+
Years of Experience
15+
Awards & Recognitions
20+
Research papers & articles
150+
Certifications
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